Playful. Bold. Born by the beach.
Purple Haze captures the colours of a summer sunset over the Shire — pink skies, turquoise tides, and tropical florals kissed with purple light. Designed for the women who chase waves, sip cocktails by the shore, and glow from the inside out.
Each piece is crafted from 80% Nylon, 20% Spandex with UPF 50+ sun protection and quick-dry comfort. Every reversible style flips from vibrant tropical print to rich purple — two moods, one suit.
Designed in Sydney, Australia.
Tides & Tail is an Australian swimwear and resort label made for women who live for the coast.
Born under the sun and inspired by seaside living, our collections blend comfort, confidence, and effortless style — made to move with you from saltwater mornings to sunset strolls.
We also create matching pieces for the little ones, with swimwear for ages 6 months to 12 years, so every beach day feels like a family affair.
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